lunour.com

A brand studio's home page built almost entirely out of near-black (#1a191b), warm bone type (#edebe5) and the work itself. The hero is the wordmark set edge to edge in Zwizz, a wide geometric grotesk, with one small coral pill as the only color on screen; a thin Reckless Neue serif line with a blinking-underscore cursor carries the pitch underneath. Below the client-logo row the page becomes a long, quiet index of case studies: each project is a monospace caption line ("Name one-line description [Coming soon]") over a horizontally bleeding row of 4px-radius image tiles, so the projects supply all the color and the chrome stays out of the way. Three type voices — grotesk display, hairline serif, Inconsolata mono — each have exactly one job.

Dark, gallery-quiet studio aesthetic. Background #1a191b everywhere; primary type warm bone #edebe5, secondary grays #b8b6b3, #8f8e8d, #717070, hairlines and outlines #4e4d4e. Exactly one accent: coral #ff7d50 (palette also reads it as #f97d50), used on a single primary button and nowhere else — let imagery carry all other color. Three typefaces with strict roles: a wide geometric grotesk (Zwizz or similar, weight 400, -2px tracking, line-height 1.0) for display and buttons; a hairline serif (Reckless Neue weight 100, 28/38px) for the one-sentence pitch; a monospace (Inconsolata 13–15px, uppercase labels with 2px tracking) for nav, captions, metadata and section labels. Body 16/24px in the grotesk. Make the largest headline enormous (logo-scale, spanning most of the viewport width) and keep everything else small — no mid-size headings. Buttons are 32px-tall pills (radius 100px, 15px text, ~19px horizontal padding): primary solid coral with near-black #171717 text, secondary transparent with a 1px bone border. Media tiles and cards use a 4px radius (3px on small elements), no shadows, no borders. Label content with single mono caption lines (bone name, gray description, bracketed status tags) instead of headings. Let image rows overflow the right edge to imply horizontal scroll. Generous vertical rhythm (~120px between groups), left-aligned to a 32px page margin, no header bar.