# activepieces.com

Source: https://activepieces.com/
Captured: 2026-09-16
Tags: saas, landing, light, both, editorial, corporate-clean, organic, calm, optimistic, trustworthy, confident
Colors: #f9fbfd, #c1dbf0, #5bb6f6, #8ecbf3, #8db3ce, #5b94bb, #a5eacb, #38739b
Type (h1): Sentient · 72px/73.08px · 700 — "AI Agents with enterprise control"
Type (h2): Sentient · 28px/37.3332px · 700 — "Your first flow can ship this afternoon."
Type (h3): Inter · 18px/28.0001px · 600 — "Plain words, no prompt engineering"
Type (body): Inter · 24px/31.9999px · 400 — "Chat, agents, flows, tables, and 760+ apps in one workspace, so your whole team "
Type (button): Inter · 14px/20px · 500 — "Start building"
Button (primary): "Start building" — fill #020618, text #ffffff, radius 9999px, border 0px, padding 0px 16px, height 36px, type 14px/500
Button (secondary): "Product" — text #052f4a, radius 9999px, border 0px, padding 8px 14px, height 39px, type 15px/500
Radii: 12px (15), 9999px (14), 16px (12), 24px (5), 8px (5)

## Images

- Hero (desktop): https://media.lvly.design/library/activepieces-com/hero.webp?v=5d8ea036
- Page crop (mid-1): https://media.lvly.design/library/activepieces-com/mid-1.webp?v=9126d107
- Page crop (mid-2): https://media.lvly.design/library/activepieces-com/mid-2.webp?v=a825a4ef
- Hero (mobile): https://media.lvly.design/library/activepieces-com/mobile-hero.webp?v=e00bd562
- Full page (desktop): https://media.lvly.design/library/activepieces-com/full.jpg?v=c0679721
- Full page (mobile): https://media.lvly.design/library/activepieces-com/mobile-full.jpg?v=82566cd8
- Clip preview (mp4): https://media.lvly.design/library/activepieces-com/video-bfzzho.preview.mp4?v=fad74dd5

Activepieces opens on a painted sky. The whole first viewport is an illustration — a `#45adf5` azure gradient thinning toward the horizon, soft cumulus clouds rendered like gouache, and a rolling green hillside along the bottom edge — with the entire page's chrome floating on top of it. The header is not a bar but a capsule: a translucent pale-blue lozenge (`#b7defa`, 24px radius) inset from the top and both sides, carrying the black `activepieces` wordmark, five chevroned nav items, a white outlined "Talk to sales" pill and a solid black "Start building" pill. The headline is Sentient at 72px/73 weight 700 in a near-black navy (`#042d48`) — "AI Agents with enterprise control" — over an Inter subline at 24px/32 in the same ink, both centered. The primary CTA is the page's best idea: a deep ocean-blue pill reading "Use in your AI" with a stack of three overlapping circular app avatars (ChatGPT, Claude, a third) tucked inside the button itself, so the integration promise is made by the control rather than by a logo row. The customer logos underneath sit *in* the weather — SAP and the rest are drawn at illustration depth with clouds passing in front of them, half-occluded on purpose. Then the product window rises from the bottom of the sky, cropped by the fold: a white app shell at a 16px radius with a left rail (Chat, Agents, Flows, Runs), a search field, an "All teams" select, a "23 agents" count and a black "New agent" pill, populated with pixel-art robot avatars. Below the fold the illustration stops dead and the page turns to flat `#fdfdfd` for the remaining 16,000px. There the voice is editorial: enormous Sentient pull quotes set in two tones — the first clause in `#0f1722`, the qualifying clause dropped to slate `#41546a`, so the sentence emphasizes itself without italics or a highlight — over three descending attribution lines (name in bold Inter, role, then a gray company descriptor like "AI-powered health insurance, 700 employees"). Stat trios sit between full-height hairlines with serif numerals that use real typographic glyphs (`¼ year` beside `100+` and `500+`). And a hairline CTA card — 24px radius, 1px border, no shadow, serif heading left, two pills right — recurs every few sections as punctuation rather than appearing once at the end. Warm, plainspoken, and unusually calm for an enterprise AI pitch.

## Steal-worthy details

- The CTA pill carries the proof inside it: "Use in your AI" with three overlapping circular app icons (ChatGPT, Claude, a third) set into the button's right end. The integration claim lives in the control, not in a separate logo strip.
- Header as a floating capsule, not a bar: a translucent `#b7defa` lozenge at a 24px radius, inset ~112px from each side and ~16px from the top, so the illustration runs behind and around it.
- Customer logos placed at illustration depth — clouds drift *in front* of SAP, Tryg and Funding Societies, cropping them. Logos read as part of the scene instead of a compliance row, and the occlusion makes the sky feel like a layer rather than a background image.
- The product screenshot enters from the bottom edge of the hero and is deliberately cut off by the fold, so the illustrated ground appears to be a surface the app is sitting on.
- Two-tone pull quotes: one sentence, split at the clause break between near-black `#0f1722` and slate `#41546a`. The emphasis is carried by tone alone — no italic, no color, no highlight.
- Three-line attribution with a scale and a mute at each step: bold name (14px), role and company (14px muted), then the company's own one-line description in 13px lighter gray. The third line is what makes the quote count as evidence.
- Stat row as a ruled table: three cells separated by full-height 1px hairlines, serif numerals at ~48px weight 700, Inter labels at 15px muted underneath — and a real `¼` fraction glyph where a lesser page would have written "3 months".
- The CTA card repeats. A full-width white card (24px radius, 1px hairline, no shadow) with a serif heading plus two lines of body on the left and a solid + outlined pill pair on the right, dropped between sections several times down a 17,000px page, so a reader who stops anywhere is standing next to a signup.
- The persistent bottom-right widget stays small and polite: a white rounded card with the brand mark, "See it in action / Book a 30-min demo", a right arrow and a `×` — a card, not a chat bubble.
- Button hierarchy switches ground with the section: on the sky it is deep ocean blue vs. white; on the white page it is the same deep blue vs. a white outlined pill; in the header it is black vs. white. Same two shapes, restated for whatever is behind them.

## Style recipe

Split the page in two. Make the first viewport a painted illustration — an azure sky gradient from `#45adf5` down through `#8ecbf3` to a pale horizon, gouache-style cumulus clouds, and a `#a5eacb` green hillside along the bottom — then make every section after it flat `#fdfdfd` with nothing but hairlines. Set display type in a high-contrast serif (Sentient; substitutes Signifier, Freight Display, Georgia) at 64–80px, weight 700, line-height 1.015, tracking normal, in a near-black navy `#042d48`, always centered in the hero. Everything else is Inter: sublines 24px/32 weight 400, body 16px/24, labels 15px weight 500, fine print 13px in gray. One accent does the work — sky blue `#5bb6f6` for the illustration and the mark, its deep sibling `#007093` for every primary button fill — with black reserved for the header's CTA and customer wordmarks. Buttons are full pills (`9999px`) at ~46px: solid deep blue with white text, or white with a 1px hairline. Put a small horizontal stack of overlapping circular partner or app avatars *inside* the primary button rather than in a separate row. Float the header as a translucent capsule inset from the top and sides (24px radius, a ~70% pale-blue fill) so the artwork passes behind it. Radii elsewhere: 12px as the workhorse, 16px for product windows, 24px for the big content cards, 8px for chips. No shadows and no gradients on UI — the only gradient is the sky. Draw customer logos into the illustration at scene depth and let a cloud crop one or two of them. Let the product screenshot rise out of the bottom of the hero and be clipped by the fold; show honest in-app density (a labeled left rail, a search field, a filter select, a count) rather than a simplified render. For social proof, set one sentence as a 40px serif quote split in two tones — lead clause in `#0f1722`, qualifying clause in `#41546a` — above the customer's black wordmark and three descending attribution lines ending in a one-line description of the company. Break long stretches with a three-cell stat row separated by full-height 1px rules, serif numerals, Inter labels, and real typographic glyphs for fractions. Repeat a single hairline CTA card — 24px radius, 1px border, no shadow, serif heading and two lines of body left, solid plus outlined pill right — every few sections instead of saving one for the end. Keep the copy short, concrete and time-bound ("Your first flow can ship this afternoon", "no card to begin").